In a remarkable feat of digital media prowess, ET NOW has emerged as the most-watched business news channel on YouTube, setting a new benchmark in the realm of digital business news. With a staggering 200.27 million views accumulated in April and May 2024, ET NOW has not only dominated the English and Hindi-speaking cohorts but also underscored the growing appetite for financial literacy and market news among Indian viewers.
The Rise to Digital Dominance
ET NOW’s journey to the top is a testament to its strategic content curation and delivery. The channel’s commitment to providing insightful market updates and business news has resonated with millions, resulting in an unprecedented surge in viewership. The channel’s success is anchored in its ability to adapt to the evolving digital landscape, offering a mix of short videos, market briefs, and consumer-centric explainers that cater to the needs of business news enthusiasts.
The channel’s digital expansion has been spearheaded by a series of digital-exclusive content, which has significantly contributed to its growth trajectory. This content strategy has not only enhanced viewer engagement but also provided advertisers with an ideal platform to reach a targeted audience interested in markets, stocks, startups, and investments.
Innovating Content for Financial Empowerment
Under the leadership of Rohit Chadda, President & COO-Digital Business at Times Network, ET NOW has introduced innovative tools and resources aimed at empowering viewers with personal finance knowledge. The channel’s focus on real estate, taxation, insurance, infra, tech, and automobile sectors aligns with the current digital consumption trends, further establishing ET NOW as a frontrunner in the business news segment.
The introduction of specialized tools for personal finance and business enthusiasts on ETNow.in is a strategic move that promises to enhance the user experience and provide viewers with actionable insights. This initiative is expected to solidify ET NOW’s position as a leader in the digital business news space.
Setting New Records in Viewership
The record-breaking viewership numbers are a clear indicator of ET NOW’s successful digital strategy. With 89.54 million views in the English cohort and 110.73 million views in the Hindi cohort, the channel has outperformed its competitors and set a new standard for digital business news channels. Times Network’s digital news portfolio has become the fastest-growing digital video news network in the country, with a monthly reach exceeding 4 billion across its channels.
